FEED A DOG IN NEED
Client: Pedigree
Agency: Clemenger BBDO

Pedigree wanted to promote their Pet Rescue Partnership, an initiative where every can of dog food sold would go towards feeding a dog in need. So, when customers fed their dogs at home, they were helping to feed dogs in pounds. To promote the incentive, we decided on a visual style that brought out the ease of the mechanic and the beauty of the cause.