Monash University: A Future Without Change

For their 2019 recruitment campaign, Monash University was faced with a huge challenge; how do they appeal to year 12 learners and encourage them to join Monash at a time when they were being bombarded by messages from other universities all promising the same thing, an idealistic future?

So instead of selling a perfect future like other universities, we sold an imperfect one.

We introduced students to A Future Without Change, giving them a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them.

Campaign Website:
https://award-url.com/afwc

Anti DepressO’s Cereal
Having to navigate a complex 24/7 world and the rise of cyberbullying have led to an increase in mental health issues in children to such an extent that every child is now being treated with medication.

Lucky Energy Lotto Cards
Since we haven’t transitioned to renewables, we are now reliant on a dwindling supply of fossil fuels to power our homes, cars and devices. Lucky Energy, a government-run lottery, conserves and distributes power to the population in the form of scratch-n-win tickets. One ticket is provided per day to households, and additional tickets can be purchased - but they will come at a cost.

Nutrient Blocks
Disease, climate change and unsustainable farming have decimated our produce. Introducing Nutrient Blocks - the only food source. Made from the finest artificial ingredients, Nutrient Blocks come ready-to-eat in a range of hard gel textures. With flavours including pea and potato, they’re your supplement-filled breakfast, lunch, and dinner.

Vintage Water (2001-2077)
Sources of clean, uncontaminated drinking water have become exceedingly rare. Vintage Water is H20 that was bottled way back when our world’s water was safe to drink. Available in a range of vintages and varietals; Vintage Water is a chemical and pollutant free natural source of drinking water, available for those who can afford the price tag.

Insta-Youth
InstaYouth specialises in products that “freshen” your look. Its anti-ageing mask simultaneously injects thousands of micro doses of Botox into your face. Short-term pain is a small price to pay to look young and continue working deep into your 30s and beyond.

OneTrust News Network
Fake news has spread at an alarming rate. It’s now more difficult than ever to separate fact from fiction. TrustOne News is our only news network, and delivers daily news to the public without integrity or credible sources.

Over 12,000 people engaged across two activations, with 24.6% of student visitors registering to a faculty, making Monash the No.1 Preference University in the country.

Gallery of Open Day activation below:

AWARDED

Cannes Lions
Gold Lion - Design (Events)
Bronze Lion - Media (Ambient)
Finalist - Brand & Activation (Corporate Purpose)
Finalist - Brand & Activation (Tech)

D&AD
D&AD Graphite Pencil - Integrated Media.

Andy Awards
Winner - Idea
Winner - Reset

Spikes Asia.
Gold - Media.
Bronze - Brand Experience & Activation
Bronze - Media.
Bronze - Outdoor.
Shortlist - Media.
Shortlist - Integrated.
Shortlist - Direct.
Shortlist - Brand Experience & Activation

One Show, Merit - Experiential.
AWARD Awards, Silver. - Experiential.
AWARD Awards, Bronze. - Experiential.
AWARD Awards, Bronze. - A Future Without Change - Media.
Caples, Shortlist -  A Future Without Change - Ambient.
Caples, Shortlist -  A Future Without Change - Integrated.
The Work -  A Future Without Change - Experiential.
The Work -  A Future Without Change - Integrated.

Directory Magazine - World Best Creative