The future no one wants. Built to inspire the one we do.
Monash University needed to cut through with Year 12 students drowning in identical promises of bright, polished futures. Every institution was selling aspiration. So we did the opposite. We sold discomfort.
We created A Future Without Change. A confronting vision of a world shaped by passive adaptation instead of bold action. A future where problems are managed, not solved. Where progress spirals because no one steps forward to lead it.
Instead of telling students they could change the world, we showed them what happens if they do not.
Over 12,000 people engaged across two activations on campus, with 24.6% of student visitors registering to a faculty, making Monash the No.1 Preference University in the Australia that year.
AWARDED
Gold Cannes Lion - Design (Events)
Bronze Cannes Lion - Media (Ambient)
D&AD Graphite Pencil - Integrated Media
Andy Awards Winner - Idea
Andy Awards Winner - Reset
Spikes Asia Gold - Media
Spikes Asia Bronze - Brand Experience
AWARD Awards, Silver - Experiential.
AWARD Awards, Bronze - Experiential.
+ more, see below
CASE STUDY:
PRODUCTS OF THE FUTURE:
Anti DepressO’s Cereal
Having to navigate a complex 24/7 world and the rise of cyberbullying have led to an increase in mental health issues in children to such an extent that every child is now being treated with medication.
Lucky Energy Lotto Cards
Since we haven’t transitioned to renewables, we are now reliant on a dwindling supply of fossil fuels to power our homes, cars and devices. Lucky Energy, a government-run lottery, conserves and distributes power to the population in the form of scratch-n-win tickets. One ticket is provided per day to households, and additional tickets can be purchased - but they will come at a cost.
Nutrient Blocks
Disease, climate change and unsustainable farming have decimated our produce. Introducing Nutrient Blocks - the only food source. Made from the finest artificial ingredients, Nutrient Blocks come ready-to-eat in a range of hard gel textures. With flavors including pea and potato, they’re your supplement-filled breakfast, lunch, and dinner.
Vintage Water (2001-2077)
Sources of clean, uncontaminated drinking water have become exceedingly rare. Vintage Water is H20 that was bottled way back when our world’s water was safe to drink.
Available in a range of vintages and varietals; Vintage Water is a chemical and pollutant free natural source of drinking water, available for those who can afford the price tag.
Insta-Youth
InstaYouth specialises in products that “freshen” your look. Its anti-ageing mask simultaneously injects thousands of micro doses of Botox into your face.
Short-term pain is a small price to pay to look young and continue working deep into your 30s and beyond.
ANTI DEPRESSO’S COMMERCIAL
LUCKY ENERGY LOTTERY COMMERCIAL
TRUST US NEWS SEGMENT:
OPEN DAY EXHIBITION GALLERY:
PRODUCT BREAK DOWN
Cannes Lions
Gold Lion - Design (Events)
Bronze Lion - Media (Ambient)
Finalist - Brand & Activation (Corporate Purpose)
Finalist - Brand & Activation (Tech)
D&AD
D&AD Graphite Pencil - Integrated Media.
Andy Awards
Winner - Idea
Winner - Reset
Spikes Asia
Gold - Media.
Bronze - Brand Experience & Activation
Bronze - Media.
Bronze - Outdoor.
Shortlist - Media.
Shortlist - Integrated.
Shortlist - Direct.
Shortlist - Brand Experience & Activation
One Show
One Show, Merit - Experiential.
AWARD Awards
AWARD Awards, Silver - Experiential.
AWARD Awards, Bronze - Experiential.
AWARD Awards, Bronze - Media.
Caples
Caples, Shortlist - Ambient.
Caples, Shortlist - Integrated.
The Work
The Work - Experiential.
The Work - Integrated.
MadStars
Shortlist - Outdoor
Shortlist - Ambient
Shortlist - Promo
Shortlist - Design
MADC
Best of Experiential, Activation & Promo
Gerety Awards
Silver - Experience
WPP EXTRAORDINARY AWARDS
Overall Winner - Experience Category
Directory Magazine - A Future Without Change