TOGETHER WE’RE DIFFERENT
Client: Belong Mobile
Agency: Clemenger BBDO
Type: Telecom

Belonging does not erase difference, it celebrates it.
After years of playful messaging in the telecom space, Belong (Telstra) was ready for a shift. It was time to move beyond promotion-led advertising and rethink what it truly means to belong in today’s world. Who are we? What brings us together? The answer: Together, We’re Different.