DOUGH ROMEO’S - ROMAN PIZZA
Client: Good Company Bar Group
Agency: Freelance (Concept)

Working with an emerging bar group in Melbourne, myself and a designer partnered together to help create their new Roman-style pizza concept from the ground up. Tasks included—brand naming, visual identity, restaurant collateral, digital assets and even some interior design suggestions were thrown in the mix. The project offered a refreshing break from agency life, combining branding, pizza, and restaurant culture—all things I enjoy dearly.

CONCEPT ONE:

Proposed Japanese illustrator Brain Rental who we would’ve briefed to create custom character illustrations under the theme of Melbourne and Roman Pizza.

Some random copy lines that we put together as proof of concept.

CONCEPT TWO

Proposed Australian illustrator Hayden Daniel who we would’ve briefed to create custom character illustrations under the theme of Melbourne and Roman Pizza.