A SMALL ACT, MAKES A BIG IMPACT
Client: Sustainability Victoria
Agency: McCann

Sustainability Victoria are a government body that aims to help Victorians reduce and manage their waste in the right way, moving closer to a circular economy. We were fortunate to win their business through a strenuous pitch process right in the thick of lockdowns due to Covid. The task was to create a new platform and campaign to encourage more people to reduce, reuse and recycle correctly. Our approach was to highlight all the amazing things that can happen when you recycle like you’re supposed to, like glass bottles turning into roads, plastic into planter boxes and much more. 

We ended up making over 90 films in various languages and out of home executions to cater for the vast array of nationalities in Australia that we needed to target. It was important to educate as many people as possible, because a small act from lots of people makes a big impact on everyone.