THE RIGHT EXPERT MATTERS
Client: Amgen
Agency: Area 23

Thyroid Eye Disease (TED) requires specialized treatment. When untreated it can cause symptoms like eye bulging, pain, double vision, and in some rare cases can even cause blindness. These patients often struggle to find the right care, going from GPs to optometrists to ophthalmologists without success. So we launched a print and social campaign to educate Americans on the importance of consulting the right professional. Or in this case, what it looks like when you hire the wrong professional for the job.