Where sparkling water meets a splash of rebellion.

A global launch for Coca-Cola’s first step into alcohol: Topo Chico Hard Seltzer. Where alcohol meets sparkling water. Two worlds that should not work together, yet somehow do.
We leaned into that tension and built the platform: A Perfect Contradiction. A campaign rooted in collision. Refreshment meets rebellion. Purity meets party. Water meets alcohol.
In the middle of the world’s longest lockdowns in Melbourne, shooting the commercial remotely from our bedrooms, we set out to create a sun-soaked Mexican road trip.
In the heart of the Australian outback. Now that’s a contradiction.