TWO THINGS AT ONCE
Client: Pfizer
Agency: Area 23
No one in middle America wanted to get a COVID shot, but many were planning on getting a flu shot. So instead of using scare tactics, we leveraged Travis Kelce's fame and personality to inspire folks to add a COVID shot to their FLU shot plans.The campaign amassed 2.4 billion overall impressions, 63+ million Tiktok views, 50+ million Instagram views and over 400,000+ likes on Instagram as well.
AWARDED
Gold MM&M Awards - Best Use of Influencer Marketing
Silver MM&M Awards - Multichannel Campaign
LIA Finalist - Finalist - Unbranded: Pharmaceuticals and Vaccines
After the commercial aired, opponent Aaron Rogers nick named Travis Kelce Mr.Pfizer. To retaliate, we ran 55 billboards, in 48hrs, in Minneapolis to welcome Travis to his very next game.
MM&M Awards
Gold - Best Use of Influencer Marketing
Silver - Multichannel Campaign
LIA Awards
Finalist - Unbranded: Pharmaceuticals and Vaccines