Two Things at Once - Pfizer
No one in middle America wanted to get a COVID shot, but many were planning on getting a flu shot.
So instead of using scare tactics, we leveraged Travis Kelce's fame and personality to inspire folks to add a COVID shot to their FLU shot plans.
The campaign amassed 2.4 billion overall impressions, 63+ million Tiktok views, 50+ million Instagram views and over 400,000+ likes on Instagram as well.