TWO THINGS AT ONCE
Client: Pfizer
Agency: Area 23
Type: Health

Drafting Travis Kelce to teach us the art of multitasking.
No one in middle America wanted to get a COVID shot, but many were planning on getting a flu shot. So instead of using scare tactics, we leveraged Travis Kelce's fame and personality to inspire folks to add a COVID shot to their FLU shot plans. The campaign amassed 2.4 billion overall impressions, 63+ million Tiktok views, 50+ million Instagram views and over 400,000+ likes on Instagram.

AWARDED
Gold MM&M Awards - Influencer Marketing
Silver MM&M Awards - Multi Campaign
LIA Finalist - Pharmaceuticals and Vaccines
+ more, see below