YOU ARE MY SUNSHINE
Client: Mollie’s Fund
Agency: Area 23

You Are My Sunshine Radio was the first song exposed by the sun — a melanoma awareness campaign that let UV rays tell the story. A vinyl record of the classic track was left in direct sunlight in Austin, Texas, warping the grooves and distorting the music in real time. This sun-damaged version became a haunting radio spot, broadcast on Spotify to connect with a younger audience. It illustrated the point simply: if the sun can ruin a song in minutes, imagine what it can do to your skin.

DEMONSTRAITION VIDEO:

The sun warped song was then used for a TV commercial to further spread the message across America.